In today’s digital world, video content is becoming an increasingly important part of any marketing strategy. One of the most effective ways to leverage video in your marketing campaigns is by embedding it on your Pardot landing pages. Embedding a video on your landing page can increase engagement and drive conversions. In this article, we’ll take you through the step-by-step process of embedding a video in a Pardot landing page.

Step 1: Choose your video hosting platform

Before you can embed a video on your Pardot landing page, you need to choose a video hosting platform. There are many options available, including YouTube, Vimeo, and Wistia, among others. For the purposes of this article, we’ll use YouTube  as an example.

Step 2: Upload your video to your hosting platform

Once you’ve chosen your video hosting platform, the next step is to upload your video. You’ll need to follow the instructions for your specific platform, but in general, the process involves creating an account, uploading your video, and copying the embed code. In YouTube you obtain your embed code by clicking on the “Share” button and then the “Embed” option. This will provide an iframe code snippet to embed. 

Step 3: Navigate to landing page section in Pardot

After you’ve obtained the iframe code snippet, it’s time to create your landing page in Pardot. Go to “Content” from the top menu.Then the “Landing Page” option on the side menu.

Step 4: Add the landing page

On the top right of the screen is a button to “Add Landing Page” select this option.

Step 5: Navigate to the landing page content

From the tabs running across the top select the “Landing Page Content” option.

Step 5: Insert the embed code 

On the toolbar choose the code “source” icon. Once this is selected paste the iframe code snippet you took from YouTube into the editor. Go to step 5 “Confirm & Save”.

Step 6: Save your landing page

You will have the option to preview your video embed. Confirm that it looks the way that you want. Once you are happy click on the green “Confirm & Save” button in order to publish the landing page.

Embedding a video on your Pardot landing page can be a powerful way to engage your audience and drive conversions. By following the steps outlined in this article, you can easily add video content to your landing pages and take your marketing campaigns to the next level.