Efficient data synchronization between Pardot and Salesforce is crucial for maintaining seamless marketing operations and ensuring that your prospects are always up-to-date. In this guide, we will walk you through the process of performing a mass sync of prospects between Pardot and Salesforce, allowing you to keep both platforms in sync and maximize the effectiveness of your marketing campaigns.

Navigating to Pardot Settings

From the top level menu choose Pardot Settings.

Selecting the Connectors Option

Now from the side menu choose the Connectors option.

Choosing the Salesforce.com Connector

In order to sync prospects you need to choose the Salesforce.com connector from your list of connectors.

Accessing Connector Actions

Select the cog icon to open up your connector actions. 

Opting for Sync All Prospects

From the drop down list choose Sync All Prospects.

Verifying Prospect Count for Sync

Pardot will show you how many prospects are available to be sync’d. Check this is correct and then proceed to the next step.

Initiating Mass Sync with Sync Prospects Button

Finally to begin the mass sync of your prospects click on the blue Sync Prospects button. 

In summary, regularly performing a mass sync of prospects between Pardot and Salesforce is an essential practice to ensure data consistency and enhance the efficiency of your marketing efforts. By following the steps outlined in this guide, you can effectively maintain an up-to-date prospect database and optimize your marketing strategies for better results. With a well-synchronized system in place, you are better positioned to focus on nurturing your prospects and driving growth for your business.