Pardot scoring is a way to measure the engagement of your prospects with your marketing campaigns and content. It assigns a numerical value, or “score,” to each prospect based on their activity, such as opening emails, visiting your website, or filling out forms. This allows you to prioritize your leads and focus your efforts on […]

Pardot’s landing page builder is a tool that allows you to create custom landing pages for your website, without the need for any coding or design skills. These landing pages can be used for various purposes, such as capturing leads through forms, promoting a product or service, or providing more information about a specific topic. […]

Pardot form handlers are a powerful tool that allow you to collect data from your website forms and use it to automatically update prospect records in Pardot. For example, if you have a form on your website that asks for a prospect’s name and email address, you can use a form handler to automatically create […]

In the world of digital marketing, one of the key objectives is to engage with your audience and maintain a healthy relationship with them. However, in certain situations, it may be necessary to prevent certain contacts from receiving your communications. This is where suppression lists come in – they allow you to exclude specific contacts […]

Pardot’s list email feature offers an efficient way to send targeted emails to your prospects without relying on Engagement Studio. This feature is ideal when you need to send a single email to a specific list of recipients. However, if you’re planning on sending a series of emails to that same list, using Engagement Studio […]