Adding a Pardot tracking code to your website is an essential step in monitoring your visitors’ behavior and optimizing your digital marketing efforts. In this article, we will guide you through the process of integrating this powerful tool into your website, ensuring you can harness the full potential of your Pardot marketing automation platform. By following our step-by-step instructions, you will quickly and easily add a Pardot tracking code to your website and start gathering valuable insights into your audience’s preferences and behavior.

Accessing Pardot Campaigns

To start adding the Pardot tracking code to your website, first click on Pardot Campaigns from the primary menu.

Filtering for Website Tracking

In the Filter field enter “Website tracking”.

Selecting the Website Tracking Campaign

Your “Website Tracking” campaign should now appear. Click on the title of this campaign.

Viewing the Tracking Code

At the top right of the screen is a tab called View Tracking Code. Click on this tab.

Copying and Implementing the Javascript Code

You will now be shown a Javascript code. Copy this code to your clipboard. You need to add this code directly before the close body tag on the HTML pages of your website that you want to track.

In conclusion, adding a Pardot tracking code to your website is a straightforward and valuable process that can significantly enhance your digital marketing strategy. By following the steps outlined in this article, you can seamlessly integrate Pardot’s tracking capabilities into your website, providing you with a wealth of information about your visitors’ actions and preferences. With this knowledge in hand, you’ll be well-equipped to optimize your marketing campaigns and generate more leads, resulting in better conversion rates and overall business growth.