Configuring your Pardot email sending domain is a critical step in email marketing. It not only helps with email deliverability, but it also ensures that your recipients see your email as a legitimate and trusted source. In this article, we will take a step-by-step look at how to configure your Pardot email sending domain, including how to set up DKIM and SPF records for maximum deliverability.
Step 1: Go to domain management
The first step in configuring your Pardot email sending domain is to set up a custom domain in Pardot. This is done by navigating to the ‘Account Engagement Settings’ tab in Pardot and selecting the ‘Domain Management’ option.
Step 2: Add a new domain
From there, you can click on the ‘Add a new domain’ button and enter the domain you want to use for your email sending.
Step 3: Verify ownership of your domain
After adding your custom domain, you will need to verify ownership of the domain. This is done by adding a TXT record to your DNS provider. To find out what entries are required for your DNS, under actions select “Expected DNS Entries”
Step 3: Configure DKIM for your domain
DKIM, or DomainKeys Identified Mail, is a method of email authentication that helps to prevent email spoofing. To configure DKIM for your domain, you will need to generate a DKIM signature in Pardot and add a DKIM record to your DNS provider. Pardot provides instructions on how to do this, and once the DKIM record is added, you can verify the entry by clicking on “Check DNS Entries”
Step 4: Configure SPF for your domain
SPF, or Sender Policy Framework, is another method of email authentication that helps to prevent email spoofing. To configure SPF for your domain, you will need to add an SPF record to your DNS provider. Pardot provides step-by-step instructions on how to do this, and once the SPF record is added, you can verify the entry by clicking on “Check DNS Entries”.
In conclusion, configuring your Pardot email sending domain is a critical step in ensuring email deliverability and building trust with your recipients. By following the step-by-step guide in this article, you can set up a custom domain, verify ownership, and configure DKIM and SPF records for maximum deliverability.