Being able to export a list of prospects from your marketing automation platform is essential for data analysis and backup purposes. In this article, we’ll guide you through the process of exporting a list of prospects from Pardot, allowing you to efficiently manage and analyze your prospect data outside of the platform. With this skill in your arsenal, you’ll be able to create targeted marketing campaigns, track your prospects’ journey, and make data-driven decisions to improve your overall marketing strategy.

Accessing the Prospects Tab

To export a list of prospects from Pardot select the Prospects tab on the primary menu.

Navigating to Pardot Prospects

Now from the side menu click on Pardot Prospects.

Selecting CSV Export from Tools

On the right of the screen there is a Tools button with a drop down menu. Select the drop down menu and choose CSV Export.

Naming and Choosing Export Type

Enter the name you want to use for your export in the Export Name field. You can choose to either do an Express Export or Full Export. Generally you will want to do an Express Export as this will include only the key information you need. If you have custom fields that you want to include in your exported file, then a Full Export is preferable.

When you have chosen the appropriate option, click on the blue Export button to finish exporting your file. You will be notified when your file is available for download.

Now that you’ve learned how to export a list of prospects from Pardot, you can confidently manage your prospect data and use it to inform your marketing decisions. Regularly exporting your prospects enables you to keep your data up-to-date, analyze trends, and identify opportunities for growth. So, don’t hesitate to put this valuable knowledge to use and make the most of your marketing automation platform. With an organized and accessible database of prospects, you’ll be well-equipped to drive your marketing campaigns to success.