Send an operational email to a Pardot list

Pardot operational emails are essential for businesses using the Pardot marketing automation platform to communicate important updates, notifications, or other critical information to specific groups within their Pardot account. These emails can even be sent to prospects who have previously unsubscribed. In this guide, we’ll walk you through the steps to enable and send Pardot operational emails.

When to use Pardot operational emails:

To provide shipping information, order confirmations and invoices.
To provide critical information related to the user’s account such as security updates, or data privacy policy changes.
To provide password resets.
To provide legally required notifications.

To enable Pardot operational emails, follow these steps:

Step 1: Log in to Your Pardot Account

Log in to your Pardot account using an Admin or custom user role with the appropriate permissions to access email settings.

Step 2: Access Pardot Settings

From the primary menu in your Pardot account, click on “Pardot Settings” to access your account’s general settings.

Step 3: Navigate to the Email Settings

Under the “Settings” section, select “Email” to access the email settings for your Pardot account.

Step 4: Locate the Operational Emails Section

Scroll down through the email settings until you find the “Operational Emails” section.

Step 5: Enable Operational Emails

Check the box next to “Allow operational emails to be sent to prospects who have unsubscribed” to enable the sending of operational emails to unsubscribed prospects.

Step 6: Save Changes

Click “Save Changes” to apply and save your settings update.

Step 7: Create and Send Your Operational Email

Now that you have enabled operational emails, you can create and send an operational email to a Pardot list. Use this feature for essential communications, such as shipping information, order confirmations, invoices, account-related updates, password resets, or legally required notifications.

Conclusion: Leveraging Pardot Operational Emails for Critical Communications

By following these steps, you can easily enable and send Pardot operational emails to communicate crucial information to your prospects, even those who have unsubscribed. This functionality ensures that you can continue to provide important updates and maintain a strong relationship with your audience, while still respecting their email preferences.