In this comprehensive guide, we will provide you with a step-by-step walkthrough of the process to make uploading images to Pardot a breeze. By incorporating visually appealing and engaging images into your campaigns, you can capture your audience’s attention and effectively communicate your brand’s message.

Accessing the Content Menu

To start uploading an image to Pardot first select Content from the primary menu. 

Navigating to Files

Now from the side menu choose Files.

Uploading an Image

Click on the blue + Upload Files button or drop and drag the image from the folder on your computer.

Inserting the Image in an Email

To use the image that you have uploaded in an email, inside of the email editor, click on the picture icon from the tools tray.

Selecting the Uploaded Image

Now under the Image field there is a drop down menu. From that drop down menu you should be able to select the image that you uploaded in the previous steps.

Editing Image Information

If you want to change information about your image. Go to Content then Files and find the image that you want to edit. Then click on the cog icon to the right of the image. From the drop menu choose the Edit option.

Modifying Image Elements

You can modify elements of the image including the name of the image, the folder it is placed in and the campaign it is connected to.

Viewing Image Engagement Reports

If you want to see how often prospects are viewing your image from the File section click on the title of your image. You will then be able to select the View report from the top right of that screen.

Knowing how to upload images to Pardot is an essential skill for any marketer who wants to create engaging and visually appealing marketing materials. By following the steps outlined in this guide, you can easily upload, manage, and utilize images in your Pardot account, elevating the quality of your marketing campaigns. With the power of captivating visuals at your fingertips, you’ll be well-equipped to create memorable and impactful marketing experiences for your target audience.